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PERFECTLY COATS EVERY INDIVIDUAL LASH
Unlike conventional mascaras, It's So Long Black Lengthening Mascara is designed to wrap each lash 360 degrees thanks to its flexible tubing polymers. This ensures your lashes appear perfectly curled, voluminous, and stay free from smudging, flaking, or clumping.
HOLDS THE CURLS ALL DAY
Our lightweight formula, infused with natural Carnauba and Beeswax, prevents your mascara from weighing down your lashes. Whether you're at work or out on the town, our mascara will keep your curl, volume, and length throughout the day and night.
EASY TO USE
Our C-shaped silicone brush is designed for easy, even application. With just the right amount of our smudge-proof mascara reaching even your most hard-to-reach lashes, this innovative brush makes every application a breeze. Remove the mascara easily with warm water, micellar water, makeup remover, or a cleanser.
GENTLE ON LASH EXTENSIONS
For those with lash extensions, our formula is water-based and lightweight. Using our mascara won't just look great on your natural lashes; it’s perfectly safe to use on extensions, enhancing their voluminous appearance.
CRUELTY-FREE FORMULA
Our formula has been perfected without any trials on animals. We are certified as a cruelty-free brand under the Leaping Bunny Program, ensuring you can use our mascara with the peace of mind that comes from a commitment to animal welfare.